Our lives are enriched by the inspiration, creativity, strength and sheer hard work of Creators. Many are taking full advantage of Digital, Social and other advancements yet, for many more Creators, the playing field has changed dramatically, and not in a good way.
Owning a digital asset today is not the same as owning a physical one. Digital asset consumption has shifted from ownership to rent. Creators are being squeezed by powerful platforms that control consumer access.
Online piracy and the erosion of rights enforcement cost Creators billions of dollars in lost revenues. We aim to restore the value of the Creation and to provide Creators with a platform that gives them greater control over how their Creations are acquired and enjoyed.
NFT’s, in their current format, offer a new way to buy and sell digital works and to establish proof of ownership. We believe that the NFT is an incomplete solution. We believe that by providing “physical” ownership off digital assets, we can truly reset the market for both Creators and Collectors.